And even if Switzerland is the undisputed capital of watchmaking, America is still probably the largest market for watches. So why not photograph all watches telling the time of death of an iconic American president! However, the truth is that neither of the above mentioned dead presidents died at Lincoln was shot at pm, and died at am. Kennedy was shot at pm, and declared dead at pm. Frederique Constant keeps things classic in these Slimline Power Reserve dress watches.
Even the date is the same on both pieces. It seems like the brand sticks to as the time in all their visuals. People have suggested that was the time of death of the activist and the face of the American Civil Rights Movement. The truth is that Dr King was shot pm and declared dead pm. Disaster continues in this list of theories. This goes beyond iconic personalities, and is about the devastating loss of innocent lives, with lifetimes of medical problems that many others faced because of it.
People theorised that is what we see in pictures because that was the time when one of the two bombs was dropped. The truth is that the atomic bombs were dropped at am and am, on August 6 and 9, , on Hiroshima and Nagasaki, respectively. World War II contributes to this theory as well. Most of them just follow the norm, no questions asked. Some follow exact guidelines set by the brands that the watches belong to.
Such is the case with Timex watches. Timex is said to have claimed that the industry norm at one point was to photograph all watches at However, this made the face of the watch appear as though it was frowning.
Hence, this was reversed to have all Timex watches in pictures to tell the time as to be exact. In fact, this is the guideline they follow even when it comes to depicting their digital watches. The one reason that most of them would probably agree with is the fact that shows practically every element on the face of the watch as clearly as possible. Even design elements in the counterweights of the hands can be seen clearly at These Breitling Aviator 8 Curtiss Warhawk watches have the time set to about , which works on all three dials, without obstructing the view of the sub-dials in both chronograph versions.
The time set to also seems to be Omega's go-to, as seen in these classic Constellation watches in steel, for women and men. Even these jewelled Omega Constellation pieces in rose gold, paved with diamonds, tell the time as in this official brand visual. So the truth is simple. The time at shows you the dial of the watch in the best possible way it can be seen. This is obviously true for most analogue watch dials.
However, when Apple launched their now widely popular Apple Watch in , they too chose to depict their dials at Although, Apple has never called the Apple Watch a smartwatch, as they like for it to be seen as just a timepiece with additional and advanced technical features—a natural evolution of the wristwatch.
In a world where norms are followed, there are bound to be exceptions. Of course historic and pioneering brands choose to follow tradition, since they regard traditions so highly. Their brand guideline is to show their watches at exactly , as will be noticed in any official depiction of their timepieces.
However, some brands choose to do things differently for various reasons. The most common reason is obviously the same as why is the norm—aesthetics. In this case, the time displayed is , so as to proudly frame their power reserve display. Even in Carl F. Even in the Graham Swordfish watches seen above, the time is maintained in the visual such that the busy upper half of the dial stays clear of the moving parts.
The date in date display pieces, such as these Toric watches, is set to his date of birth, the 2nd of December. Oris is another brand that does not adhere to the general norm of The independent watch manufacturer, in recent times, has begun to depict its dials at an unusual or sometimes even Occasionally markings of any sort are dispensed with. The face of the Movado "Museum Watch" is known for a single dot at the 12 o'clock position.
Clocks existed before clock faces. The original clocks were striking clocks : their purpose was to ring bells upon the passage of a certain amount of time. These clocks were erected as tower clocks in public places, to ensure that the bells were audible; their purpose was to mechanize and eliminate the human element from the ringing of bells as a public time signal.
It was not until these mechanical clocks were in place that their creators determined that their wheels could be used to drive an indicator on a dial. The first weight-driven mechanical clocks, employing a mercury escapement mechanism and a clock face similar to an astrolabe dial, were also invented by Muslim engineers in the 11th century.
A similar weight-driven mechanical clock later appeared in a Spanish language work compiled from earlier Arabic sources for Alfonso X in In the early 11th century, Ibn al-Haytham 's Maqala fi al-Binkam described a mechanical water clock that, for the first time in history, accurately measures time in hours and minutes. To represent the hours and minutes, Ibn al-Haytham invented a clock face.
It featured a hour analog dial , including a large marker for each hour and a small marker for each minute, along with medium-sized markers to indicate half-hours and quarter-hours. Before the late 15th century, a fixed hand indicated the hour by pointing to rotating numbers in contrast with the modern system of a fixed dial and rotating hands. In the Ottoman Empire , Taqi al-Din invented the "observational clock", which he described as "a mechanical clock with three dials which show the hours, the minutes, and the seconds.
This is considered one of the most important innovations in 16th century practical astronomy, as previous clocks were not accurate enough to be used for astronomical purposes. Furthermore, by setting the hands at a right angle to each other, they end up creating a frame for the company name that draws the eye to it. Speaking of watch ads. There is actually one other reason for setting the clock hands at which is maybe a little less obvious but makes perfect sense from a psychological point of view.
When the hands are pointing to the 10 and 2 on a clock, they conjure the image of a smiling face. The tendency for people to see faces in everyday objects and random structures is well documented and even has a name: Pareidolia. Advertisers know all about this phenomenon and use it to make subconscious suggestions to their target audiences. Yet, there actually are companies that deviate from this standard, albeit slightly.
One of those companies is Apple, who only recently got into the watch business. So, is there a good reason for going against tradition? One of the most common ideas is that timepieces are set at to mark the time of death for a notable public figure. There are various versions of this theory suggesting that the display honors John F.
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